To be the leading provider of sustainable water and climate management solutions for the built environment.

We will do this by:

  • Building a world-class sustainable business.
  • Developing cost-efficient solutions to substitute legacy materials.
  • Leveraging our core UK competencies across key markets around the world.


Our seven strategic objectives consist of two TARGET PRODUCT SECTORS and five STRATEGIC GROWTH DRIVERS, as described below:

  • These strategic objectives form a framework against which we consider our options for organic and inorganic growth.
  • Together they provide significant further scope for Polypipe’s continued development ahead of the market.
  • For example, this framework leads us to prioritise the development of incrementally differentiated performance of
  • our core offers (such as focusing on solutions for air quality,
  • or water quality, in addition to those for efficiently handling large quantities of air or water), or complementary offers
  • that fill product gaps and provide our target customers with
  • a complete offer, or ‘one-stop shop’ solution.
  • Also, each potential target for acquisition is considered for the extent to which it helps generate value and synergies against these objectives.
  • Taken together, these strategic objectives open up opportunities in adjacent sectors (such as Manthorpe opening up opportunities for Polypipe at roof level), or in other materials (which do not necessarily have to be plastic) and so position Polypipe for sustained future growth.

How our vision aligns with our purpose, mission and values

We fulfil our vision though our day-to-day activities and through all aspects of the development of our business:

  • Filling product gaps to provide ‘one-stop shop’ solutions (not just plastic) – as we develop our business, we take the perspective of our customers and endeavour to propose optimised solutions for the problems they are trying to tackle, which can lead us to complement our proposition, with product adjacencies or non-plastic solutions.
  • Delivering water and climate solutions ahead of legislation
  • (e.g. ‘roof to river’) – we participate in industry bodies, in order to bring solutions to market ahead of emerging legislation (such as SuDS, air quality, or plastics recycling, for example)
  • Pursuing continuous innovation in products and processes – we continue to invest in our operations to automate where justified and to drive out non-value adding cost.
  • Working sustainably throughout our activities (people, processes, products) – beyond our product solutions, as we invest in our operations, we develop the skills of our staff, while deploying modern energy-efficient technologies in our factories to eliminate waste, and to reduce water and energy consumption.
  • Leveraging our expertise across wider geographies – our knowledge and IP can be exported under licensing arrangements where justified.

Strategic objectives

Two target product sectors



  1. plumbing, water quality
  2. drainage, soil and waste
  3. external (‘roof to river’) solutions: drainage, sewers
  4. rainwater retention
  5. flow control, treatment
  6. stormwater attenuation
  7. Blue-Green solutions


  1. high-efficiency, low-energy, high air quality ventilation, with heat recovery
  2. underfloor heating
  3. Blue-Green placemaking solutions, encouraging biodiversity, helping to tackle the urban island heating effect
  4. Reduced-temperature (low-CO2) heat distribution

Strategy diagram

Five strategic growth drivers:

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